ParamLockLocked dropdowns so nobody invents FB — plus hygiene checks that catch UTMs lost on redirect before GA4 files them under Direct.
Paste a messy campaign link — we’ll snap each parameter to your taxonomy.
Checking parameters…
Free builders write URLs. Spreadsheets hope people behave. Neither watches the redirect.
Sources and mediums are dropdown-only, forced lowercase, with every alias mapped to one canonical value. Five spellings collapse into a single clean row — before they ever reach GA4.
No free-typing. Ever.Every link is saved and grouped by campaign, so the next teammate copies an approved link instead of rebuilding it wrong. One shared memory your whole team actually uses.
Copy, don't recreate.Background checks follow each saved link through every redirect and flag the ones that quietly lose their tags — so you catch a stripped UTM before GA4 files the traffic under Direct.
The part free tools skip.utm.io-class governance for teams — plus the redirect hygiene they don't ship.
utm.io pioneered team UTM builders. Free tools still invent Facebook three ways. Nobody watches whether your tags survive the redirect. ParamLock does.
| Capability | Free builders& spreadsheets | utm.io-classteam builders | Best fitParamLockgovernance + hygiene |
|---|---|---|---|
| Create tagged URLs | ✓ | ✓ | ✓ |
| Locked team taxonomy | ✗hope & prayer | ✓plan-gated | ✓included |
| Templates & shared library | ✗tab chaos | ✓often capped | ✓team-wide |
| Catch UTMs lost on redirectOnly ParamLock | ✗not watching | ✗not watching | Built in |
| Team price (not $1k+) | Free / chaos | $19–159+ | $29–199 |
Enterprise UTM governance starts ~$400–$1k+/mo. Most 10-person marketing teams don't need that invoice — they need clean links and proof they still track.
Import from CSV or start from sensible defaults. Set the sources, mediums, and campaigns your team is allowed to use.
Everyone composes from the same list and saved templates. No free-typing, no five spellings of the same source.
A weekly pass flags stripped UTMs, taxonomy drift, and 404s — so you fix them before the next spend review.
"UTMs are being stripped by redirects on our website. Affiliate tags are in the link — gone after the hop."
Open thread →"You've never chased down a UTM naming convention that mysteriously vanished… or asked 'who owns this?' and gotten silence."
Open thread →"Dozens of marketers tagging independently — same campaign, twelve different ways: email, Email, e-mail, EM."
Read source →Shared sheet and a prayer? ParamLock is what your analytics lead can trust.
Early access members lock founding pricing for 12 months.
Builders write links. ParamLock locks the naming so your team can only build valid ones — and then checks whether those tags still exist after redirects. That second half is the part free tools and most competitors skip.
Same job on governance — taxonomy, templates, a shared library. Our wedge is link hygiene: catching stripped UTMs and taxonomy drift after publish, at fairer team pricing than the enterprise tier.
Yes — until a third teammate invents FB. Then your GA4 splits one channel into five rows and your report stops adding up. Free builders have no shared memory.
We're in private beta with a limited number of seats. Sign up for early access and we'll onboard your team in waves — we email only when a seat opens.
Early access members get founding rates locked for 12 months when invited, even if list pricing goes up later.
Sign up for early access — beta seats are limited.
Limited beta seats for marketing teams this month.
Be among the first teams to lock clean naming and link hygiene. Leave your email and we'll get you in.
No spam. We'll email about early access and occasional product questions to shape ParamLock.